Privacy policy

Granite Union Auction Company, LLC
d/b/a Memory Hole Vintage

Last Updated: May 21, 2026

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Memory Hole Vintage is a trade name registered to Granite Union Auction Company, LLC, a New Hampshire limited liability company.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from graniteunionauction.com (the "Site") or participate in any auction conducted by Granite Union Auction Company, LLC d/b/a Memory Hole Vintage (the "Auctioneer"), whether online or in person.

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information".

LIVE AUCTION SERVICES
When you participate in our live auction events (online or in person), we collect additional information to ensure a secure and fair bidding environment. This includes:
- Your screen name, bidder number, and paddle number (for in-person events)
- Chat messages sent during the auction
- Session information including IP address, device type, operating system, browser type and version, screen resolution, and language settings
- Timestamps of your participation
- Absentee bid history and bid strategy selections

We use this information to:
- Prevent fraud and ensure auction integrity
- Provide customer support and resolve disputes
- Troubleshoot technical issues
- Improve our live auction experience

This data is stored securely and retained in accordance with our data retention practices described below.

IN-PERSON REGISTRATION AND EVENTS
When you attend an in-person auction, we collect additional information as part of the registration process:
- A valid government-issued photo ID is required at your first in-person visit for identity verification. Identification information will not be stored in our database beyond what is necessary to register your bidder account.
- Paddle numbers assigned for the day of the auction
- Marketing communication preferences indicated at registration

Both Auctioneer facilities — at 385 Squantum Road, Jaffrey, NH and 58 South Main Street, Franklin, NH — are under 24-hour video surveillance. By entering either facility, you consent to being recorded. The Auctioneer may use photographs, video recordings, and audio recordings of its auctions, events, and facilities for promotional, marketing, archival, and other business purposes without compensation or prior notice to any person who may appear in such recordings.

When we talk about "Personal Information" in this Privacy Policy, we are talking about Device Information, Order Information, and any information collected through our live auction services and in-person events.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you, including transaction communications (bid confirmations, outbid notifications, invoices, order updates) and marketing communications (for subscribers);
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

USE OF ARTIFICIAL INTELLIGENCE
The Auctioneer uses artificial intelligence tools to assist with software development, lot cataloguing, research, and data management. All AI-assisted content is reviewed by Auctioneer staff before publication; however, AI-generated content is subject to error and the Auctioneer makes no guarantee of its accuracy.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store -- you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Other third-party services we use to operate the Site, communicate with you, and run our auctions include:
- Shopify (e-commerce platform and customer account hosting) -- https://www.shopify.com/legal/privacy
- Google / Google Workspace (analytics, transactional email, contact form processing, business records storage) -- https://policies.google.com/privacy
- Meta Platforms, Inc. (Facebook and Instagram pages used to publish promotional content; engagement data such as public likes and comments on our posts may be accessed via Meta's Graph API) -- https://www.facebook.com/privacy/policy/
- OpenPhone / Quo (SMS messaging delivery for marketing and transactional texts) -- https://www.openphone.com/privacy
- EasyPost (shipping label generation and tracking) -- https://www.easypost.com/privacy-policy
- UPS (carrier services for parcel pickup and delivery) -- https://www.ups.com/us/en/help-center/legal-terms-conditions/privacy-notice
- Square, Inc. (in-person card payment processing via Square Terminal) -- https://squareup.com/legal/privacy
- Anthropic (artificial-intelligence assistance for cataloguing, communication drafting, and stats analysis; see USE OF ARTIFICIAL INTELLIGENCE above) -- https://www.anthropic.com/legal/privacy

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

SOCIAL MEDIA PLATFORMS
The Auctioneer maintains official accounts on third-party social media platforms, including Facebook and Instagram (operated by Meta Platforms, Inc.), TikTok, and YouTube. We use these platforms to publish promotional content about upcoming auctions, featured lots, and events. We do not import customer Personal Information from our database into our social media posts.

When you follow, like, comment on, share, message, or otherwise interact with our content on a social media platform, the platform itself collects your information in accordance with its own privacy policy. We may see publicly available engagement information that the platform shares with us as a page administrator -- for example, the names of users who liked or commented on a post, message contents you send to our page, and aggregate metrics such as reach, impressions, and click-throughs. We use this information only to respond to inquiries, evaluate the effectiveness of our outreach, and improve our content.

The Auctioneer uses Meta's Graph API and similar platform APIs only to publish content from our own administrative tools to our own accounts and to retrieve engagement statistics on our own posts. We do not use these APIs to access any third party's personal data.

To control what social media platforms collect about you, please review the privacy settings of your account on each platform.

DO NOT TRACK
Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. Auction records, including bid history and transaction data, are retained in accordance with NH Administrative Rules Auc 502.01 and are available to the New Hampshire Board of Auctioneers upon request.

DATA DELETION AND ACCESS REQUESTS
You may request access to, correction of, or deletion of the Personal Information we hold about you at any time. To make a request, email hello@graniteunionauction.com with the subject line "Privacy Request" and include the email address or account name associated with your records. We will acknowledge your request within seven (7) business days and complete it within thirty (30) days where reasonably practicable.

Please note: certain records -- including auction transaction records, bid history, and accounting records -- are retained pursuant to NH Administrative Rules Auc 502.01, IRS recordkeeping requirements, and other applicable law, and may not be deleted while a legal retention obligation applies. Where this is the case, we will explain which records cannot be deleted and why, and will delete or anonymize the remaining information.

If you would like us to disconnect your account from our social media interactions (for example, to remove your name from public comments on our pages or to opt out of our remarketing audiences), please indicate this in your request.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the age of 18. Participation in auctions is restricted to individuals who are 18 years of age or older.

SMS
SMS messages will only be sent with your consent for marketing purposes, primarily but not limited to, live auction reminders and promotional updates. Marketing text messages are sent from our dedicated toll-free number, (855) 505-2016. Your phone number will not be shared.

Transaction communications — including bid confirmations, outbid notifications, and invoice reminders — may be sent regardless of marketing subscription status and are not subject to opt-in or opt-out preferences.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

In addition, you agree to our Messaging Terms (https://terms.pscr.pt/legal/shop/memory-hole-vintage/terms_of_service) and Messaging Privacy Policy (https://terms.pscr.pt/legal/shop/memory-hole-vintage/privacy_policy).

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@graniteunionauction.com, or by mail using the details provided below:

Granite Union Auction Company, LLC
d/b/a Memory Hole Vintage
[Re: Privacy Compliance Officer]
385 Squantum Road, Jaffrey, NH 03452
58 South Main Street, Franklin, NH 03235
Phone: (603) 451-6960

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